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Wednesday, November 25, 2009

Wii! New Super Mario Bros. Box Rocks!

After playing New Super Mario Bros. Wii (a stupidly long name for a simple, fun game), one thing struck me about the experience: I love the box.
g42841t9fbtThis is the coolest box art I’ve seen in years, and I’m not even talking about Mario, Luigi and the Toads bounding through the center. What I love is the color. So many game boxes are black- or white-based, or otherwise blandly designed, but this box screams loud and clear, “I’m here!” The red throws me back to my NES days, which obviously is what they were going for. More designers need to take notice: a good box can get people to stop and look, and it doesn’t have to include violence or sex. Some people think that the color black is as bold as it gets on a display, but when half of the games around your title feature the same color base, you will blend in, no two ways about it. Aside from being a web editor and head of, I’m an artist at heart. I’ve always been critical of the art in games, and the visuals used to promote them.

Now, I don’t want to see a whole herd of red Wii boxes (see note above re: overuse of a color), but for this title, it couldn’t fit better. Good job, Nintendo.

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